After more than two decades working for an international organization in Africa and several Western capitals, I began to notice a fundamental shift: Africa’s needs had evolved. It became increasingly clear to me that a new paradigm was required—one that demanded a mindset shift and fresh approaches to addressing the continent’s challenges.

Understanding whether you are a founder or operating a startup is critical when approaching investors because it shapes how you present yourself, your business, and your investment proposition. Recognizing these distinctions allows you to craft a compelling and targeted pitch that addresses investor priorities and builds confidence in you and your business. Determining whether you are a founder or operating a startup depends on your role and the stage of your business.

I recently had an interesting conversation with a group of collaborators who are passionate about making a difference and positively impacting people and the planet. We agreed on many things, albeit with divergence, about how to reach solutions.

On December 31, 2024, I did what many people do: I sent a message to my friends and colleagues, expressing gratitude for our collaboration over the past year and wishing them a Happy New Year in 2025. To my surprise, many responded with warm wishes for my happiness and hopes that my deepest desires would come true. The word desire stood out to me, prompting reflection on January 1, 2025. I spent the day contemplating my dreams, desires, and wishes, realizing that these aspirations would remain abstract and unfulfilled without a clear structure or specific goals.